Paid media performance depends on what happens after the click. Most paid media advice assumes you can change the site freely or break things and fix them. On client sites, you often cannot.
Start Here: Why Traffic Doesn't Convert
Why visitors click but don't convert—and how to diagnose what's broken.
Why Websites Get Traffic but No Leads (Or Sales)
Getting traffic but no leads or sales? The click isn't the problem. The decision is. Use this main guide to diagnose what breaks after the click.
Traffic vs Conversion Problem: How to Tell What's Broken
Traffic vs conversion problem: learn the fast diagnosis that stops random fixes. Decide what's broken before you buy more traffic or rewrite the page.
The Four Failure Patterns
The common reasons paid traffic stalls on landing pages.
Intent Mismatch: Why the Right Visitors Still Don't Convert
If the right people visit but don't act, it's usually intent mismatch. The page is solving a decision they didn't come to make.
Page-Specific Problems
Why specific page types fail and how to fix them.
Coming soon
New articles on this topic are in the works.
Campaign-Specific Variations
How to align ads and pages safely with isolated surfaces and campaign-specific variations.
Change Campaign Content Without Breaking Your Live Site
Need campaign or promo updates without touching core pages? This guide shows how to change campaign content safely on a live site.
All Articles
Why Websites Get Traffic but No Leads (Or Sales)
Getting traffic but no leads or sales? The click isn't the problem. The decision is. Use this main guide to diagnose what breaks after the click.
Traffic vs Conversion Problem: How to Tell What's Broken
Traffic vs conversion problem: learn the fast diagnosis that stops random fixes. Decide what's broken before you buy more traffic or rewrite the page.
Intent Mismatch: Why the Right Visitors Still Don't Convert
If the right people visit but don't act, it's usually intent mismatch. The page is solving a decision they didn't come to make.
Change Campaign Content Without Breaking Your Live Site
Need campaign or promo updates without touching core pages? This guide shows how to change campaign content safely on a live site.