Landing pages are supposed to improve conversion by matching ad messaging to page content. They can also create messy funnels and hard-to-maintain page sprawl. Most landing page advice assumes you can create new pages freely or edit production pages without risk. On client sites, you often cannot. New pages create maintenance burden and production edits can break core functionality.
Start Here: Why Traffic Doesn't Convert
Why visitors arrive but don't act—and how to diagnose what's broken.
Why Websites Get Traffic but No Leads (Or Sales)
Getting traffic but no leads or sales? The click isn't the problem. The decision is. Use this main guide to diagnose what breaks after the click.
Traffic vs Conversion Problem: How to Tell What's Broken
Traffic vs conversion problem: learn the fast diagnosis that stops random fixes. Decide what's broken before you buy more traffic or rewrite the page.
The Four Failure Patterns
The common reasons visitors stall on landing pages.
Intent Mismatch: Why the Right Visitors Still Don't Convert
If the right people visit but don't act, it's usually intent mismatch. The page is solving a decision they didn't come to make.
Page-Specific Problems
Why specific page types fail and how to fix them.
Coming soon
New articles on this topic are in the works.
Why Landing Pages Waste Budget
How landing pages create funnel leaks and waste retargeting budget.
Why Landing Pages Waste Retargeting Budget
Retargeting clicks cost money. Landing pages waste retargeting budget by resetting context after the click. Keep momentum. Convert return visits.
All Articles
Why Websites Get Traffic but No Leads (Or Sales)
Getting traffic but no leads or sales? The click isn't the problem. The decision is. Use this main guide to diagnose what breaks after the click.
Traffic vs Conversion Problem: How to Tell What's Broken
Traffic vs conversion problem: learn the fast diagnosis that stops random fixes. Decide what's broken before you buy more traffic or rewrite the page.
Intent Mismatch: Why the Right Visitors Still Don't Convert
If the right people visit but don't act, it's usually intent mismatch. The page is solving a decision they didn't come to make.
Why Landing Pages Waste Retargeting Budget
Retargeting clicks cost money. Landing pages waste retargeting budget by resetting context after the click. Keep momentum. Convert return visits.