Retargeting is expensive when the site experience does not match the promise. Most retargeting advice assumes you can change the site freely or break things and fix them. On client sites, you often cannot.
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How landing pages create funnel leaks and waste retargeting budget.
7 min read
Why Landing Pages Waste Retargeting Budget
Retargeting clicks cost money. Landing pages waste retargeting budget by resetting context after the click. Keep momentum. Convert return visits.
Read more →
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7 min read
Why Landing Pages Waste Retargeting Budget
Retargeting clicks cost money. Landing pages waste retargeting budget by resetting context after the click. Keep momentum. Convert return visits.
Read more →