Content strategy is not "write better copy." It is deciding what message belongs on the page for a specific audience and funnel stage. Most content strategy advice assumes you can rewrite pages freely or break things and fix them. On client sites, you often cannot.
Why Blogs Get Traffic but No Leads
Why content that ranks doesn't always convert—and how to fix it.
Coming soon
New articles on this topic are in the works.
How to Adapt Content to Buying Stages
How to adapt content from TOFU to BOF, fix mismatches between intent and experience, and personalize without breaking production.
From TOFU to BOF: Adapt Website Content
Visitors research before purchase. Adapt website content from TOFU to BOF. Show proof first. Then the CTA. Move them forward.
All Articles
From TOFU to BOF: Adapt Website Content
Visitors research before purchase. Adapt website content from TOFU to BOF. Show proof first. Then the CTA. Move them forward.