Personalization changes the website experience based on who someone is or why they arrived. Most personalization advice assumes you can change the site freely or break things and fix them later. On client sites, you often cannot. Production changes affect all visitors and rollback is not always possible.
How to Personalize Without Breaking Production
How adaptive personalization systems keep core pages stable while delivering personalized experiences.
Complete Guide to Adaptive Personalization
Paid traffic is not one audience. Adaptive personalization shows the right page by source and stage. Keep the main site stable. Convert more.
From TOFU to BOF: Adapt Website Content
Visitors research before purchase. Adapt website content from TOFU to BOF. Show proof first. Then the CTA. Move them forward.
Why Personalization Results Mislead
Why A/B test results mislead and how persona mismatches hide in aggregate data.
Ecommerce CRO: Why A/B Test Winners Lose
Your A/B test winner measures traffic mix, not copy quality. Revenue stays flat because you optimized for an average visitor who does not exist.
All Articles
Complete Guide to Adaptive Personalization
Paid traffic is not one audience. Adaptive personalization shows the right page by source and stage. Keep the main site stable. Convert more.
From TOFU to BOF: Adapt Website Content
Visitors research before purchase. Adapt website content from TOFU to BOF. Show proof first. Then the CTA. Move them forward.
Ecommerce CRO: Why A/B Test Winners Lose
Your A/B test winner measures traffic mix, not copy quality. Revenue stays flat because you optimized for an average visitor who does not exist.