Funnel optimization is what happens after the click. Most funnel advice assumes you can rewrite the site or test freely. On client sites, you often cannot.
How to Diagnose Funnel Problems
How to identify leaks, find mismatches between ads and pages, and measure funnel performance.
12 min read
From TOFU to BOF: Adapt Website Content
Visitors research before purchase. Adapt website content from TOFU to BOF. Show proof first. Then the CTA. Move them forward.
Read more →
All Articles
12 min read
From TOFU to BOF: Adapt Website Content
Visitors research before purchase. Adapt website content from TOFU to BOF. Show proof first. Then the CTA. Move them forward.
Read more →